On Friday 7 May, the programme of this year’s ArtBoom Tauron Festival was announced at a press conference. The line-up of artists and projects especially prepared for this year’s festival were outlined by Magdalena Sroka (Director of the Krakow Festival Office) and Małgorzata Gołębiewska (Artistic Director of the Festival). Izabela Helbin (Assistant Director of the KFO for Marketing) presented the titular sponsor of the Festival – Grupa Tauron. “The research that we have conducted indicates the our clients want us to support the arts and we are doing that with dedication and conviction. These projects organised by the Krakow Festival Office are extremely important to us”, said Elżbieta Karcz, Head of the Promotions Office at the Department of Market Communication and Public Relations for Tauron Polska Energia S.A.